Marketing basically means the process of making customers aware of the products and services in the market. It also includes making the brand available to the consumers.The term collateral specifically referred to brochures or sell sheets developed as sales support tools.

Marketing collaterals often highlight the key features of the companies, as well as the unique products and services they have to offer. Thus a brochure is typically the first point of contact between a company and a customer. Since a brochure is usually the first piece of your company’s marketing collateral people encounter, it is crucial to make a great first impression.

The idea would be to trigger engagement and feedback/response that would help analyze on what is your target market perceiving about your brand.